Board Renews Contract With Public Relations Firm

Success Communications will be paid $2,500 a month beginning July 1. Officials defend decision as "necessary."

Success Communications will continue to serve as the school district’s public relations firm.

The approved a $30,000 expenditure Thursday to renew the firm’s contract with the district. Success will be paid $2,500 a month from July of this year to June of 2013.

“We think this is essential. This has been an issue of concern for many years. We need to improve our communication,” said board trustee Laura Stinziano. “We are moving this district forward. Having successful communication, both internally and externally, is essential to our district, especially in the day and age of technology we are living in.”

Success has created accounts for the district on YouTube, Google+, and Twitter. It also created a Facebook page and helped redesign the district’s Web site since it was hired in March.

Residents have been critical of the hiring, but district officials have said that the move was a necessary one. Board trustee Robert Ceberio said Thursday that the district has hired communications professionals before.

“The superintendent can’t do it alone and we support him,” Stinziano said.

Superintendent Ray Gonzalez issued a statement Thursday night regarding the decision. He called news of the ongoing relationship “extremely good news.”

Gonzalez wants to ensure two-way engagement between the district and residents.

“Having benefitted from the input of various experts on the latest communication technologies and strategies, we've recently made dramatic strides by upgrading the district's Web site and establishing a robust presence on such key social networking utilities as Facebook and Twitter,” Gonzalez said. “Now, looking ahead to the 2012-2013 school year, I'm enthusiastic about even further enhancing our capacity to share relevant information."

Improving communication “among all members” of the district for the 2012-2013 school year.

— Have a question or news tip? Contact editor Daniel Hubbard at Daniel.Hubbard@patch.com or find us on Facebook and Twitter. For news straight to your inbox, sign up for our daily newsletter.

Al Scala June 29, 2012 at 11:08 PM
Cathy....Kitcher, facts and Jennifer are all shills. All three posted for the first time today. Wouldn't surprise me if all three are the same person, possibly one with a multiple personality. ( LOL).
Cathy Kazan June 29, 2012 at 11:30 PM
Sure looks that way Al. The post from "facts" and my reply have been mysteriously removed. Maybe they realized they need to check their "facts".
Nose Wayne June 30, 2012 at 02:49 PM
ALL, Since they hired this PR Firm, has anyone heard of or NOSE exactly what we are getting for $30,000 ? Would love to hear someone from the Board answer my question.
Al Scala June 30, 2012 at 03:58 PM
Nose....they are very busy setting up shills such as Sinclair, JJZ1990, Pat Kruiser, Jacob, JJHanley, Pennings, Jeffers, Peteren, etal.
Nose Wayne June 30, 2012 at 04:40 PM
Good one Al, Why can't we take some kids that want to major in" Communcations" and instead of paying someone, have the students get credit for doing this ? Sound like a win/win situation. REMEMBER, it's all about the children!!!! (and saving 30 grand)


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