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Community Corner

Sports Business Academy at Yogi Berra Museum & Learning Center

The Sports Business Academy at Yogi Berra Museum & Learning Center is for high school and college students looking to gain insight into the business of sports. This three day event, taking place August 11-13, 2014, provides students an opportunity to learn about the business from executives who have practical experience in the field such as Former NY Giants General Manager and 35 year NFL Executive, Ernie Accorsi.

Current Lineup of speakers includes: 

  • Ernie Accorsi – Former NFL GM & Executive (35+ 
    years)
  • Brian Cull – NHL, Vice President of 
    Integrated Marketing
  • Greg King – New York Yankees, Asst Director 
    of Marketing & Advertising
  • Kevin Manahan – NJ.com, Sports Director
  • Brian Dailey – Showtime Sports, Vice President 
    of Digital Media
  • Andrew 
    Robinson
     – Rutgers, Asst AD, Creative Services & Fan Experience
  • Pat Capra – Lunar Sports Group, President
  • Dave Kaplan – Yogi Berra Museum & 
    Learning Center, Executive Director

Key Points

  • Having a job in the sports industry is very attainable.
  • Students will not achieve  success in the field simply because they are sports fans.
  • With the industry growing at a rapid pace, it’s imperative to learn about the business in real time from 
    executives in the field.
  • The earlier a student 
    attains an understanding of the business of sports, the greater the 
    advantage they will have over their peers.

What:  Sports Business Academy at The Yogi Berra 
Museum & Learning Center

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Who:  High School & College Students 
interested in the business of sports

When:  August 11th – 13th, 
2014 
(Monday-Wednesday 9am – 3pm)

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Where:  Yogi Berra Museum & Learning Center  (on the 

Campus of Montclair State University)

Cost:  $299 per student – Register 
online at LunarSportsGroup.com

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