The Power of E-mail Marketing

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Join us for a FREE seminar!
The Power of E-Mail Marketing
Wednesday, November 14, 2012
8 am - 12 pm
8am - 9 am Networking session (coffee and donuts)
9am - 11 am The Power of E-Mail Marketing with Constant Contact
11am - 12 pm Delivering Value with E-Mail Content with ExhibitCraft
Q & A Session to follow

Today, more than ever before, business success is measured by the strength of the relationships each business builds.
You'll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.
Join us for this free seminar to:
• Learn email marketing best practices and how easy it is to implement them.
• Adhere to the do’s and don’ts of email marketing
• Create email campaign strategies that are effective for your business
• Build your mailing list to include people who are truly interested in your message
• Write compelling subject lines and copy
• Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)
• Develop targeted follow-up campaigns
• Successfully integrate your email and social media marketing efforts
Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.
At 11 am, join us for "Delivering Value with E-Mail Content," ExhibitCraft Marketing Manager, Vickie Siculiano, with tips and tricks for your own successful Constant Contact e-mail marketing campaign.

People actually read your emails…so it really matters what you have to say.  You have to say things that are compelling, make sense, and create a reason for your reader to leave the email to perform some action, like visit your website, signup for something, make a purchase, and come to your event.  Topics include:

 •How to use a ‘voice’ to get your message out
 •How to write and format email content
 •How to write compelling subject lines
 •How to use personalization in your message
 •How to create an effective call to action
We'll take a look at how ExhibitCraft some of Constant Contact's built-in-tools for their e-mail marketing efforts.


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