The Quick Chek on Hamburg Turnpike opened at 5 a.m. Tuesday. The store is located at 442 Pompton Road, a few hundred feet from the William Paterson University campus.
A grand opening was held Monday.
“We believe we’re in a great spot. There’s a college next door, a hospital next door, and it’s a nice town. It looks like a busy part of town,” said Angelo Perito, store manager. “We believe we’re going to get a lot of foot traffic once people know we’re here.”
Fifty-six people were hired to work at the store. Some of them attend William Paterson University.
“We think we have the best team and that’s one of the reasons people keep coming back,” said John Schaninger, vice president of sales and marketing for Quick Chek.
Officials hope the store will get a lot business from the thousands of vehicles traveling on Hamburg Turnpike every morning going to and from Paterson and coming down from Route 23.
The 6,300-square foot store may generate $1 million in tax revenue for the township in its first year, according to the company.
Quick Chek stores offer customers a self-serve coffee bar with a variety of coffee, cappuccinos, and blended espresso hot and cold beverages. They also offer a full-service deli with electronic ordering. A similar ordering system, the Q Café, was introduced to stores to give customers more customizable smoothie, latte, and espresso options.
The store is open 24 hours a day. It features two ATMs, an eight-pump gas station, and 84 parking spaces.
There are 137 Quick Chek retail stores in New Jersey and Southern New York. The company has been named one of the Best Places to Work for in New Jersey. The company has participated in two career fairs at William Paterson University and hired three graduates.
Another Quick Chek may be built in Wayne on Hamburg Turnpike near Pompton Lakes. If the Planning Board approves that application the store may open next year.
The opening comes at a time when other businesses are redeveloping their properties and others are purchasing property in town.
Haier America will move its United States headquarters to Valley Road along with 500 jobs. The Planning Board approved a plan to construct a new main building at the Wayne Town Center. Construction on that project was scheduled to begin last week.
Officials introduced a plan several weeks ago that encourages more commercial and mixed-use development in town. Mayor Chris Vergano put the plan on hold until after the town learns how many affordably-priced housing units it must have as required by state law. Residents also spoke out against the plan at meetings.