BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//com.denhaven2/NONSGML ri_cal gem//EN CALSCALE:GREGORIAN VERSION:2.0 BEGIN:VEVENT DESCRIPTION:Join us for a FREE seminar! \;The Power of E-Mail Marketi ngWednesday\, November 14\, 20128 am - 12 pm \;8am - 9 am Networking session (coffee and donuts)9am - 11 am The Power of E-Mail Marketing wi th Constant Contact11am - 12 pm Delivering Value with E-Mail Content wit h ExhibitCraft \;Q &\; A Session to follow\nToday\, more than eve r before\, business success is measured by the strength of the relations hips each business builds. \;You'll learn how to build those relatio nships using easy\, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is\, why it works so we ll\, how it easily integrates with social networking sites\, and how to use it in your business planning and marketing strategy to achieve speci al goals. \;Join us for this free seminar to: \;&bull\; Learn em ail marketing best practices and how easy it is to implement them.&bull\ ; Adhere to the do&rsquo\;s and don&rsquo\;ts of email marketing &bull\; Create email campaign strategies that are effective for your business & bull\; Build your mailing list to include people who are truly intereste d in your message &bull\; Write compelling subject lines and copy &bull\ ; Interpret email campaign results (open-rates\, bounce-rates\, click-th ru rates\, etc.) &bull\; Develop targeted follow-up campaigns &bull\; Su ccessfully integrate your email and social media marketing efforts \ ;Come learn how to build strong relationships that will lead to more bus iness and growth through the power of email marketing. \;At 11 am\, join us for "Delivering Value with E-Mail Content\," ExhibitCraft Market ing Manager\, Vickie Siculiano\, with tips and tricks for your own succe ssful Constant Contact e-mail marketing campaign.\nPeople actually read your emails&hellip\;so it really matters what you have to say. \; Yo u have to say things that are compelling\, make sense\, and create a rea son for your reader to leave the email to perform some action\, like vis it your website\, signup for something\, make a purchase\, and come to y our event. \; Topics include:\n \;&bull\;How to use a &lsquo\;vo ice&rsquo\; to get your message out \;&bull\;How to write and format email content \;&bull\;How to write compelling subject lines \; &bull\;How to use personalization in your message \;&bull\;How to cr eate an effective call to action \;We'll take a look at how ExhibitC raft some of Constant Contact's built-in-tools for their e-mail marketin g efforts. URL:http://wayne.patch.com/events/the-power-of-e-mail-marketing-096fcb17 SUMMARY:The Power of E-mail Marketing LOCATION:ExhibitCraft: 22 Riverview Dr\, Wayne\, NJ END:VEVENT END:VCALENDAR