Bus Advertising Could Generate $125K for District This Year
Move being made to offset fuel costs for 82-bus fleet.
The Wayne Public School District is projected to take in approximately $125,000 this year due to a new initiative that allows for advertisements to be placed on school buses.
The district has entered into an agreeement with the Educational Information and Resource Center (ERIC). ERIC will work on having advertising placed on each of the district's 82 school buses, Superintendent Ray Gonzalez said.
"Depending on the number of buses, the number of advertisements, ad size and other specifics, the revenue could range from $450 to $2,000 per bus, per year," Gonzalez said.
The district could earn $125,000 from the initative this year.
The advertisements are banners that are placed on the bottom part of the buses.
Gonzalez said the district made the move to offset fuel costs and help implement new "programs, services, or staff" in the district, Gonzalez said.
ERIC is responsible for repairing and replacing the banners should they get damanged.
"There is no out of pocket cost or no additional cost to the district," Gonzalez said.